Ad Exchange · Wyoming, United States ·
Private ad exchange

We buy space. We open demand. We run the exchange.

Romy runs a private Ad Exchange. We buy advertising placements on websites and introduce that inventory to DSPs, SSPs, agencies and publishers.

Publishers Direct buys and monetization
Agencies Inventory for client campaigns
DSP Demand on curated supply
SSP Declared resale paths
What we do

Two sides of one desk.

This is not a bank and not a payment processor. We source sites, agree placements and present that supply to media buyers.

Website inventory reviewed for a direct media buy
Supply

Buying space on websites

We review publishers and buy or represent display, native and video placements. Inventory enters the exchange with brand and pricing rules.

For publishers
Media plans for agency and DSP demand
Demand

Opening the buyer side

We speak with DSPs, SSPs, agencies and advertisers looking for web inventory. We present the exchange, the supply and the integration terms.

For buyers
How a partner comes in

A short process, in writing.

01

Introduction

Tell us if you sell inventory, buy media or connect a platform. We reply with fit and the documents required.

02

Review

We review the site, ads.txt, traffic quality and the counterparty. There is no open access and no performance promise.

03

Agreement

An insertion order, exchange terms or representation agreement. Integration starts after that.

Who we work with

Four doors, one exchange.

01

Publishers

Sites that want to sell placements or add a demand line, with reporting and clear rules.

02

Agencies

Media desks that need web inventory for clients, with an IO and a direct commercial contact.

03

DSP

Demand platforms that want to bid on curated supply from the exchange.

04

SSP

Supply partners that can bring or resell inventory under sellers.json and declared paths.

Company

The company behind the Ad Exchange.

Formed in Wyoming, United States. Revenue is media margin and exchange fees on advertising transactions. We do not custody third-party funds and we do not operate crypto.

Company details