Romy operates a private advertising exchange. The public name is Romy.
Legal name: Romy Trading LLC. Formed in the State of Wyoming, United States. Principal activity: buying website advertising inventory and operating a private ad exchange for publishers, advertising agencies, DSPs and SSPs.
Source of revenue: the margin on media purchased and resold under insertion orders, and fees on advertising transactions run through the exchange. Counterparties are businesses. Consumers are not customers of this company.
The company is not a bank, a money transmitter, a payment processor, a crypto exchange or an investment adviser. We do not hold customer funds, issue cards, convert currency or offer a return on deposits. Advertising technology and media sales are the business.
Supply looks for websites and agrees placements. Demand speaks with agencies, DSPs and SSPs. Operations reviews ads.txt, seller paths and brand rules before a tag or a deal goes live. Commercial terms stay in an insertion order or a platform agreement.
The principal business address and the formation documents are provided to banking and commercial counterparties on request. They are not printed here.
